Susan Dobscha
About
Susan Dobscha has authored 32 papers that have received a total of 1.6k indexed citations.
This includes 16 papers in Marketing, 7 papers in Gender Studies and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (4 papers) and Environmental Sustainability in Business (4 papers). Susan Dobscha is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Media, Gender, and Advertising (4 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in United States, United Kingdom and Ireland. Susan Dobscha's co-authors include Andrea Prothero, Shona Bettany, Susi Geiger, Giana M. Eckhardt and Lauren Gurrieri and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Ethics and Journal of Retailing
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