Giana M. Eckhardt
About
Giana M. Eckhardt has authored 68 papers that have received a total of 4.2k indexed citations.
This includes 45 papers in Marketing, 28 papers in Sociology and Political Science and 8 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (35 papers), Consumer Retail Behavior Studies (13 papers) and Sharing Economy and Platforms (12 papers). Giana M. Eckhardt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (35 papers), Consumer Retail Behavior Studies (13 papers) and Sharing Economy and Platforms (12 papers) and collaborates with scholars based in United Kingdom, United States and Australia. Giana M. Eckhardt's co-authors include Fleura Bardhi, Russell W. Belk, Timothy M. Devinney, Anders Bengtsson and Katharina C. Husemann and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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