Lisa O’Malley
About
Lisa O’Malley has authored 66 papers that have received a total of 1.9k indexed citations.
This includes 36 papers in Marketing, 26 papers in Organizational Behavior and Human Resource Management and 24 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (21 papers) and Business Strategy and Innovation (6 papers). Lisa O’Malley is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (21 papers) and Business Strategy and Innovation (6 papers) and collaborates with scholars based in Ireland, United Kingdom and Portugal. Lisa O’Malley's co-authors include Maurice Patterson, Michèle O’Dwyer, Martin Evans, Maria Lichrou and Vicky M. Story and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science
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