Maurice Patterson

44 papers and 1.0k indexed citations i.

Maurice Patterson has authored 44 papers that have received a total of 1.0k indexed citations. This includes 23 papers in Marketing, 19 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (9 papers) and Fashion and Cultural Textiles (7 papers). Maurice Patterson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (9 papers) and Fashion and Cultural Textiles (7 papers) and collaborates with scholars based in Ireland, United Kingdom and Brazil. Maurice Patterson's co-authors include Lisa O’Malley, Martin Evans, Maria Lichrou, Gretchen Larsen and Jonathan E. Schroeder and has published in prestigious journals such as European Journal of Marketing, Psychology and Marketing and Journal of Marketing Management.