Sanjeev Prashar
About
Sanjeev Prashar has authored 76 papers that have received a total of 807 indexed citations.
This includes 50 papers in Marketing, 25 papers in Sociology and Political Science and 22 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (41 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Technology Adoption and User Behaviour (22 papers). Sanjeev Prashar is often cited by papers focused on Consumer Retail Behavior Studies (41 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Technology Adoption and User Behaviour (22 papers) and collaborates with scholars based in India, United Arab Emirates and Kuwait. Sanjeev Prashar's co-authors include Chandan Parsad, T. Sai Vijay, Sudhir Rana, Sumeet Gupta and Vinita Sahay and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing
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