Journal of Consumer Marketing

1.9k papers and 73.3k indexed citations i.

About

The 1.9k papers published in Journal of Consumer Marketing in the last decades have received a total of 73.3k indexed citations. Papers published in Journal of Consumer Marketing usually cover Marketing (1.1k papers), Sociology and Political Science (573 papers) and Organizational Behavior and Human Resource Management (391 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (870 papers), Digital Marketing and Social Media (384 papers) and Customer Service Quality and Loyalty (362 papers). The most active scholars publishing in Journal of Consumer Marketing are Dennis A. Pitta, Aviv Shoham, Carol Kaufman‐Scarborough, Kara Chan and Rick Ferguson.

In The Last Decade

Fields of papers published in Journal of Consumer Marketing

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries where authors publish in Journal of Consumer Marketing

Since Specialization
Total citations of papers
Rankless by CCL
2025