Dennis A. Pitta
About
Dennis A. Pitta has authored 67 papers that have received a total of 1.4k indexed citations.
This includes 27 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 18 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Dennis A. Pitta is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in United States, Canada and Chile. Dennis A. Pitta's co-authors include Frank J. Franzak, Anthony Patino, Lea Prevel Katsanis, Danielle Fowler and Van R. Wood and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Product & Brand Management and International Journal of Advertising
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