Nora J. Rifon

27 papers and 2.5k indexed citations i.

Nora J. Rifon has authored 27 papers that have received a total of 2.5k indexed citations. This includes 16 papers in Sociology and Political Science, 10 papers in Marketing and 5 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Privacy, Security, and Data Protection (5 papers). Nora J. Rifon is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Privacy, Security, and Data Protection (5 papers) and collaborates with scholars based in United States, South Korea and Taiwan. Nora J. Rifon's co-authors include Robert LaRose, Sejung Marina Choi, Saleem Alhabash, Shelia R. Cotten and Mengtian Jiang and has published in prestigious journals such as Communications of the ACM, Computers in Human Behavior and Journal of Advertising