Nora Lado

14 papers and 661 indexed citations i.

Nora Lado has authored 14 papers that have received a total of 661 indexed citations. This includes 7 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (3 papers). Nora Lado is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Spain, China and Israel. Nora Lado's co-authors include Alberto Maydeu‐Olivares, Lola C. Duque, Suping Liu, José Luis López-Cuadrado and María José Álvarez Gil and has published in prestigious journals such as Journal of Business Research, Journal of the Operational Research Society and European Journal of Marketing