Norm Borin

18 papers and 1.7k indexed citations i.

Norm Borin has authored 18 papers that have received a total of 1.7k indexed citations. This includes 12 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Management of Technology and Innovation. The topics of these papers are Consumer Market Behavior and Pricing (6 papers), Management and Marketing Education (5 papers) and Environmental Sustainability in Business (4 papers). Norm Borin is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Management and Marketing Education (5 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in United States. Norm Borin's co-authors include Paul Farris, R. Krishnan, Lynn E. Metcalf, James R. Freeland and Brian C. Tîetje and has published in prestigious journals such as Journal of Retailing, Decision Sciences and Business Horizons