Norman Au

About

Norman Au has authored 41 papers that have received a total of 2.4k indexed citations. This includes 25 papers in Sociology and Political Science, 16 papers in Marketing and 13 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (10 papers). Norman Au is often cited by papers focused on Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in Hong Kong, China and Australia. Norman Au's co-authors include Rob Law, Andy Lee, T.C.E. Cheng, Julian K. Ayeh and Wilco Chan and has published in prestigious journals such as MIS Quarterly, Tourism Management and Annals of Tourism Research

In The Last Decade

Explore authors with similar magnitude of impact

Top countries impacted by papers by Paul De Barro Top authors papers by Vesta Lai are co-authored with Top authors papers by Maribeth Champoux are co-authored with Top countries impacted by papers by Michel Le Maître Top journals papers by Renée Steele Rosomoff are published in Top fields papers by S. Dittmaier are about Top journals papers by Joseph O’Connell are published in Top authors papers by N. Benhamou are co-authored with