Norman Au

41 papers and 2.4k indexed citations i.

Norman Au has authored 41 papers that have received a total of 2.4k indexed citations. This includes 25 papers in Sociology and Political Science, 16 papers in Marketing and 13 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (10 papers). Norman Au is often cited by papers focused on Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in Hong Kong, China and Australia. Norman Au's co-authors include Rob Law, Andy Lee, T.C.E. Cheng, Julian K. Ayeh and Wilco Chan and has published in prestigious journals such as MIS Quarterly, Tourism Management and Annals of Tourism Research