Nwamaka A. Anaza
About
Nwamaka A. Anaza has authored 45 papers that have received a total of 1.0k indexed citations.
This includes 31 papers in Organizational Behavior and Human Resource Management, 25 papers in Sociology and Political Science and 24 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Digital Marketing and Social Media (17 papers). Nwamaka A. Anaza is often cited by papers focused on Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Digital Marketing and Social Media (17 papers) and collaborates with scholars based in United States, South Africa and Russia. Nwamaka A. Anaza's co-authors include Edward L. Nowlin, Brian N. Rutherford, Doug Walker, Elyria Kemp and Adrienne Hall‐Phillips and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing
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