Omar Merlo
About
Omar Merlo has authored 14 papers that have received a total of 498 indexed citations.
This includes 11 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 5 papers in Management of Technology and Innovation. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (4 papers). Omar Merlo is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United Kingdom, United States and Australia. Omar Merlo's co-authors include Seigyoung Auh, Andreas B. Eisingerich, Greg Whitwell, Bryan A. Lukas and Bülent Mengüç and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Margaret Streamer are co-authored with Top authors papers by John F. Nolan are co-authored with Top authors papers by Yiping Zhang are co-authored with Top fields papers by Andrew B. Littman are about Top journals papers by L Occhi are published in Top fields papers by G.F. Pearce are about Top countries impacted by papers by Xiao‐Fang Chen Top fields papers by Junrong Ma are about