Oscar Hengxuan

21 papers and 1.4k indexed citations i.

Oscar Hengxuan has authored 21 papers that have received a total of 1.4k indexed citations. This includes 14 papers in Sociology and Political Science, 9 papers in Marketing and 7 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (10 papers), AI in Service Interactions (7 papers) and Technology Adoption and User Behaviour (7 papers). Oscar Hengxuan is often cited by papers focused on Digital Marketing and Social Media (10 papers), AI in Service Interactions (7 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in United States, South Africa and China. Oscar Hengxuan's co-authors include Doğan Gürsoy, G. Christina, Gregory Denton, Lu Lu and Zhe Ouyang and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and Journal of Travel Research