Oscar W. DeShields
About
Oscar W. DeShields has authored 12 papers that have received a total of 830 indexed citations.
This includes 5 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Higher Education Research Studies (3 papers). Oscar W. DeShields is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Higher Education Research Studies (3 papers) and collaborates with scholars based in United States and Mexico. Oscar W. DeShields's co-authors include Ali Kara, John E. Spillan, Erdener Kaynak, John Tsalikis and Michael S. LaTour and has published in prestigious journals such as Journal of Small Business Management, International Journal of Research in Marketing and Journal of Personal Selling and Sales Management
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