Outi Niininen

16 papers and 463 indexed citations i.

Outi Niininen has authored 16 papers that have received a total of 463 indexed citations. This includes 10 papers in Sociology and Political Science, 6 papers in Organizational Behavior and Human Resource Management and 6 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Outi Niininen is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Australia, United Kingdom and Brunei. Outi Niininen's co-authors include David Airey, Michael Riley, Quan Nguyen, Michael Riley and Sameer Hosany and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management