Outi Somervuori

11 papers and 281 indexed citations i.

Outi Somervuori has authored 11 papers that have received a total of 281 indexed citations. This includes 7 papers in Marketing, 4 papers in General Decision Sciences and 2 papers in Cognitive Neuroscience. The topics of these papers are Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Decision-Making and Behavioral Economics (4 papers). Outi Somervuori is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Decision-Making and Behavioral Economics (4 papers) and collaborates with scholars based in Finland, United States and Türkiye. Outi Somervuori's co-authors include Niklas Ravaja, Mikko Salminen, Merja Halme, Jyrki Wallenius and Kent B. Monroe and has published in prestigious journals such as European Journal of Operational Research, Journal of Business Research and Industrial Marketing Management