Paolo Guenzi
About
Paolo Guenzi has authored 35 papers that have received a total of 1.6k indexed citations.
This includes 25 papers in Organizational Behavior and Human Resource Management, 18 papers in Marketing and 11 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (22 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (7 papers). Paolo Guenzi is often cited by papers focused on Customer Service Quality and Loyalty (22 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Italy, France and United States. Paolo Guenzi's co-authors include Gabriele Troilo, Luigi M. De Luca, Edwin J. Nijssen, Johannes Habel and Laurent Georges and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Product Innovation Management
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