Pascal Kowalczuk

5 papers and 275 indexed citations i.

Pascal Kowalczuk has authored 5 papers that have received a total of 275 indexed citations. This includes 5 papers in Sociology and Political Science, 3 papers in Information Systems and Management and 2 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper). Pascal Kowalczuk is often cited by papers focused on Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper) and collaborates with scholars based in Germany. Pascal Kowalczuk's co-authors include Jost Adler and has published in prestigious journals such as Journal of Business Research, Journal of Product & Brand Management and Electronic Markets