Pascale Quester
About
Pascale Quester has authored 135 papers that have received a total of 5.9k indexed citations.
This includes 84 papers in Marketing, 49 papers in Sociology and Political Science and 42 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (80 papers), Customer Service Quality and Loyalty (38 papers) and Digital Marketing and Social Media (25 papers). Pascale Quester is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (80 papers), Customer Service Quality and Loyalty (38 papers) and Digital Marketing and Social Media (25 papers) and collaborates with scholars based in Australia, France and United States. Pascale Quester's co-authors include Francis Farrelly, Caroline Miller, Carolin Plewa, Ravi Pappu and Simone Pettigrew and has published in prestigious journals such as Journal of Consumer Research, Social Science & Medicine and Journal of Business Research
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