Paul Baines

46 papers and 648 indexed citations i.

Paul Baines has authored 46 papers that have received a total of 648 indexed citations. This includes 18 papers in Sociology and Political Science, 13 papers in Marketing and 10 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media Studies and Communication (7 papers). Paul Baines is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media Studies and Communication (7 papers) and collaborates with scholars based in United Kingdom, North Macedonia and Malta. Paul Baines's co-authors include Nicholas O’Shaughnessy, Robert M. Worcester, Roger Mortimore, Paolo Antonetti and Ross Brennan and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Business Research and European Journal of Marketing