Paul M. Herr
About
Paul M. Herr has authored 48 papers that have received a total of 4.4k indexed citations.
This includes 21 papers in Marketing, 13 papers in Sociology and Political Science and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (11 papers) and Social and Intergroup Psychology (7 papers). Paul M. Herr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (11 papers) and Social and Intergroup Psychology (7 papers) and collaborates with scholars based in United States, Canada and South Korea. Paul M. Herr's co-authors include Russell H. Fázio, Frank R. Kardes, Christine M. Page, Martha C. Powell and Peter H. Farquhar and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research
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