Paul W. Ballantine

45 papers and 1.8k indexed citations i.

Paul W. Ballantine has authored 45 papers that have received a total of 1.8k indexed citations. This includes 28 papers in Marketing, 19 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (12 papers) and Digital Marketing and Social Media (11 papers). Paul W. Ballantine is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (12 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in New Zealand, Sweden and Malaysia. Paul W. Ballantine's co-authors include C. Michael Hall, Lucie K. Ozanne, Joya A. Kemper, Andrew G. Parsons and Ekant Veer and has published in prestigious journals such as Journal of Cleaner Production, Computers in Human Behavior and Appetite