P.E. Ketelaar

30 papers and 514 indexed citations i.

P.E. Ketelaar has authored 30 papers that have received a total of 514 indexed citations. This includes 19 papers in Marketing, 17 papers in Sociology and Political Science and 5 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Media Influence and Health (5 papers). P.E. Ketelaar is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Media Influence and Health (5 papers) and collaborates with scholars based in The Netherlands, Norway and Belgium. P.E. Ketelaar's co-authors include Jonathan van ‘t Riet, Esther Rozendaal, Vassilis-Javed Khan, Ruben Konig and Moniek Buijzen and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science