Peiyu Chen

21 papers and 350 indexed citations i.

Peiyu Chen has authored 21 papers that have received a total of 350 indexed citations. This includes 7 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Clinical Psychology. The topics of these papers are Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (5 papers) and Consumer Market Behavior and Pricing (4 papers). Peiyu Chen is often cited by papers focused on Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (5 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in United States, China and Singapore. Peiyu Chen's co-authors include Ni Huang, Xitong Li, Xudong Guo, Lorin M. Hitt and Jiayin Zhang and has published in prestigious journals such as PLoS ONE, Management Science and Operations Research