Peiyu Pai

11 papers and 517 indexed citations i.

Peiyu Pai has authored 11 papers that have received a total of 517 indexed citations. This includes 10 papers in Sociology and Political Science, 6 papers in Organizational Behavior and Human Resource Management and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (6 papers) and Customer Service Quality and Loyalty (5 papers). Peiyu Pai is often cited by papers focused on Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Taiwan and United Kingdom. Peiyu Pai's co-authors include Hsien-Tung Tsai and David C. Arnott and has published in prestigious journals such as Computers in Human Behavior, Information & Management and European Journal of Marketing