Pengkun Wu

15 papers and 403 indexed citations i.

Pengkun Wu has authored 15 papers that have received a total of 403 indexed citations. This includes 7 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Information Systems. The topics of these papers are Digital Marketing and Social Media (4 papers), Supply Chain and Inventory Management (3 papers) and Consumer Market Behavior and Pricing (3 papers). Pengkun Wu is often cited by papers focused on Digital Marketing and Social Media (4 papers), Supply Chain and Inventory Management (3 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in China, Hong Kong and United States. Pengkun Wu's co-authors include Yuanyuan Wu, Chong Wu, Eric W.T. Ngai, Yi He and Qingyun Xu and has published in prestigious journals such as Journal of the Operational Research Society, International Journal of Production Research and Decision Support Systems