Peter Björk
About
Peter Björk has authored 68 papers that have received a total of 2.3k indexed citations.
This includes 50 papers in Sociology and Political Science, 34 papers in Marketing and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (35 papers), Digital Marketing and Social Media (20 papers) and Consumer Behavior in Brand Consumption and Identification (20 papers). Peter Björk is often cited by papers focused on Diverse Aspects of Tourism Research (35 papers), Digital Marketing and Social Media (20 papers) and Consumer Behavior in Brand Consumption and Identification (20 papers) and collaborates with scholars based in Finland, United Kingdom and Estonia. Peter Björk's co-authors include Erose Sthapit, Hannele Kauppinen‐Räisänen, Dafnis N. Coudounaris, Jano Jiménez‐Barreto and Matthew J. Stone and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management
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