Peter Naudé
About
Peter Naudé has authored 37 papers that have received a total of 770 indexed citations.
This includes 20 papers in Organizational Behavior and Human Resource Management, 14 papers in Strategy and Management and 13 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Service and Product Innovation (8 papers) and Business Strategy and Innovation (6 papers). Peter Naudé is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Service and Product Innovation (8 papers) and Business Strategy and Innovation (6 papers) and collaborates with scholars based in United Kingdom, South Africa and France. Peter Naudé's co-authors include Stephan C. Henneberg, Zhizhong Jiang, Thorsten Gruber, Stefanos Mouzas and Ghasem Zaefarian and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing
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