Peter Yannopoulos
About
Peter Yannopoulos has authored 12 papers that have received a total of 696 indexed citations.
This includes 7 papers in Strategy and Management, 6 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Innovation and Knowledge Management (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Global trade and economics (2 papers). Peter Yannopoulos is often cited by papers focused on Innovation and Knowledge Management (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Global trade and economics (2 papers) and collaborates with scholars based in Canada, United States and Latvia. Peter Yannopoulos's co-authors include Fahri Karakaya, Linda C. Ueltschy, Michel Laroche, Seigyoung Auh and Bülent Mengüç and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and European Journal of Marketing
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