Philip J. Kitchen
About
Philip J. Kitchen has authored 135 papers that have received a total of 2.9k indexed citations.
This includes 84 papers in Marketing, 53 papers in Strategy and Management and 38 papers in Sociology and Political Science. The topics of these papers are Marketing and Advertising Strategies (48 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Corporate Identity and Reputation (35 papers). Philip J. Kitchen is often cited by papers focused on Marketing and Advertising Strategies (48 papers), Consumer Behavior in Brand Consumption and Identification (42 papers) and Corporate Identity and Reputation (35 papers) and collaborates with scholars based in United Kingdom, France and United States. Philip J. Kitchen's co-authors include Don E. Schultz, Lynne Eagle, Marwa Tourky, T.C. Melewar and Yann Truong and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and European Journal of Marketing
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