Philippa Ward

21 papers and 680 indexed citations i.

Philippa Ward has authored 21 papers that have received a total of 680 indexed citations. This includes 14 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (6 papers). Philippa Ward is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United Kingdom, The Netherlands and Canada. Philippa Ward's co-authors include Barry J. Davies, Anita Lifen Zhao, Stuart Hanmer‐Lloyd, Barry J. Babin and Michel Laroche and has published in prestigious journals such as Journal of Business Research, Expert Systems with Applications and Sustainability