Pianpian Yang

28 papers and 452 indexed citations i.

Pianpian Yang has authored 28 papers that have received a total of 452 indexed citations. This includes 8 papers in Sociology and Political Science, 5 papers in Social Psychology and 5 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Outsourcing and Supply Chain Management (4 papers) and Digital Marketing and Social Media (4 papers). Pianpian Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Outsourcing and Supply Chain Management (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in China, United States and South Korea. Pianpian Yang's co-authors include Yuanyue Feng, Vladislav Maksimov, Yadong Luo, Xin Pan and Qingyu Zhang and has published in prestigious journals such as Macromolecules, Electrochimica Acta and Computers in Human Behavior