Ping Shaw

9 papers and 250 indexed citations i.

Ping Shaw has authored 9 papers that have received a total of 250 indexed citations. This includes 6 papers in Gender Studies, 4 papers in Marketing and 2 papers in Sociology and Political Science. The topics of these papers are Media, Gender, and Advertising (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Fashion and Cultural Textiles (2 papers). Ping Shaw is often cited by papers focused on Media, Gender, and Advertising (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Fashion and Cultural Textiles (2 papers) and collaborates with scholars based in Taiwan, United States and Singapore. Ping Shaw's co-authors include Yue Tan, Hong Cheng and Katherine Frith and has published in prestigious journals such as Journal of Communication, Sex Roles and New Media & Society