Po‐Lin Pan

34 papers and 269 indexed citations i.

Po‐Lin Pan has authored 34 papers that have received a total of 269 indexed citations. This includes 16 papers in Sociology and Political Science, 12 papers in Marketing and 11 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Media Influence and Health (8 papers) and Digital Marketing and Social Media (8 papers). Po‐Lin Pan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Media Influence and Health (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, Taiwan and Saudi Arabia. Po‐Lin Pan's co-authors include Juan Meng, Shuhua Zhou, Jennifer Greer, Li Zeng and Joe Phua and has published in prestigious journals such as Computers in Human Behavior, American Behavioral Scientist and Cyberpsychology Behavior and Social Networking