Ppm Hekkert

2 papers and 104 indexed citations i.

Ppm Hekkert has authored 2 papers that have received a total of 104 indexed citations. This includes 2 papers in Marketing, 1 paper in Artificial Intelligence and 1 paper in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Advanced Text Analysis Techniques (1 paper) and Sensory Analysis and Statistical Methods (1 paper). Ppm Hekkert is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Advanced Text Analysis Techniques (1 paper) and Sensory Analysis and Statistical Methods (1 paper) and collaborates with scholars based in and . Ppm Hekkert's co-authors include Pieter Desmet and has published in prestigious journals such as and