Pradeep Racherla
About
Pradeep Racherla has authored 23 papers that have received a total of 1.9k indexed citations.
This includes 18 papers in Sociology and Political Science, 9 papers in Communication and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (8 papers) and Knowledge Management and Sharing (7 papers). Pradeep Racherla is often cited by papers focused on Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (8 papers) and Knowledge Management and Sharing (7 papers) and collaborates with scholars based in United States, India and China. Pradeep Racherla's co-authors include Clark Hu, Christopher P. Furner, Munir Mandviwalla, Robert Allen King and Zhen Zhu and has published in prestigious journals such as Annals of Tourism Research, Information Systems Research and International Journal of Hospitality Management
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