Prakash Vel
About
Prakash Vel has authored 10 papers that have received a total of 229 indexed citations.
This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Service and Product Innovation (2 papers). Prakash Vel is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Service and Product Innovation (2 papers) and collaborates with scholars based in United Arab Emirates and Australia. Prakash Vel's co-authors include Vijay Pereira, Arijit Sikdar, Sunita Mathur, Hassan Younis and Balan Sundarakani and has published in prestigious journals such as Behaviour and Information Technology, Journal of Business and Industrial Marketing and International Journal of Educational Management
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