Prashant Kumar

25 papers and 768 indexed citations i.

Prashant Kumar has authored 25 papers that have received a total of 768 indexed citations. This includes 15 papers in Marketing, 10 papers in Strategy and Management and 8 papers in Management, Monitoring, Policy and Law. The topics of these papers are Environmental Sustainability in Business (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Environmental Education and Sustainability (8 papers). Prashant Kumar is often cited by papers focused on Environmental Sustainability in Business (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Environmental Education and Sustainability (8 papers) and collaborates with scholars based in India, Australia and United States. Prashant Kumar's co-authors include D. Israel, Arun Sharma, Bhimrao Ghodeswar, Michael Jay Polonsky and Sanjay Kumar Kar and has published in prestigious journals such as International Journal of Hydrogen Energy, Industrial Marketing Management and European Journal of Marketing.