Prashant Mishra
About
Prashant Mishra has authored 19 papers that have received a total of 212 indexed citations.
This includes 12 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Prashant Mishra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in India and United States. Prashant Mishra's co-authors include Ramendra Singh, Komal Khandelwal, Ashwani Kumar Upadhyay, Sushanta Kumar Mishra and Sumit K. Kundu and has published in prestigious journals such as Journal of Business Ethics, Journal of Advertising and Journal of Retailing and Consumer Services
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