Praveen Sugathan

8 papers and 307 indexed citations i.

About

Praveen Sugathan has authored 8 papers that have received a total of 307 indexed citations. This includes 7 papers in Sociology and Political Science, 6 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers) and Service and Product Innovation (3 papers). Praveen Sugathan is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in India, Australia and Germany. Praveen Sugathan's co-authors include Kumar Rakesh Ranjan and Alexander Rossmann and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Services Marketing

In The Last Decade

Rankless by CCL
2025