Prerna Garg

10 papers and 255 indexed citations i.

Prerna Garg has authored 10 papers that have received a total of 255 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (4 papers). Prerna Garg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in India and United States. Prerna Garg's co-authors include Richa Joshi, Shampy Kamboj, P. A. Alvi and Donald B. Giddon and has published in prestigious journals such as International Journal of Consumer Studies, Asian Journal of Psychiatry and Journal of Islamic marketing.