P.S. Raju

29 papers and 1.7k indexed citations i.

P.S. Raju has authored 29 papers that have received a total of 1.7k indexed citations. This includes 10 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Management Information Systems. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (4 papers). P.S. Raju is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States. P.S. Raju's co-authors include Subhash C. Lonial, David J. Faulds, Manoj Hastak, W. Glynn Mangold and Craig Ziegler and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and International Journal of Production Research