Qiang Ye
About
Qiang Ye has authored 61 papers that have received a total of 3.0k indexed citations.
This includes 37 papers in Sociology and Political Science, 20 papers in Marketing and 11 papers in Finance. The topics of these papers are Digital Marketing and Social Media (33 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (9 papers). Qiang Ye is often cited by papers focused on Digital Marketing and Social Media (33 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (9 papers) and collaborates with scholars based in China, Hong Kong and United States. Qiang Ye's co-authors include Rob Law, Bin Gu, Ziqiong Zhang, Bin Fang and Jianwei Liu and has published in prestigious journals such as MIS Quarterly, Tourism Management and IEEE Access
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