R. Mohan Pisharodi

9 papers and 375 indexed citations i.

R. Mohan Pisharodi has authored 9 papers that have received a total of 375 indexed citations. This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers). R. Mohan Pisharodi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States and India. R. Mohan Pisharodi's co-authors include Ravi Parameswaran, C. John Langley, John W. Henke, Madhukar G. Angur and G. Shainesh and has published in prestigious journals such as Journal of Advertising, International Journal of Physical Distribution & Logistics Management and International Marketing Review