Rachel W.Y. Yee
About
Rachel W.Y. Yee has authored 35 papers that have received a total of 1.7k indexed citations.
This includes 19 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 11 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (12 papers), Consumer Retail Behavior Studies (7 papers) and Environmental Sustainability in Business (7 papers). Rachel W.Y. Yee is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Retail Behavior Studies (7 papers) and Environmental Sustainability in Business (7 papers) and collaborates with scholars based in Hong Kong, China and United Kingdom. Rachel W.Y. Yee's co-authors include Andy C.L. Yeung, T.C.E. Cheng, Hing Kai Chan, Ming K. Lim and Peter K.C. Lee and has published in prestigious journals such as Journal of Business Research, Journal of Operations Management and International Journal of Production Economics
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