Radovan Bačík

71 papers and 408 indexed citations i.

Radovan Bačík has authored 71 papers that have received a total of 408 indexed citations. This includes 28 papers in Sociology and Political Science, 27 papers in Marketing and 14 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (23 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Radovan Bačík is often cited by papers focused on Digital Marketing and Social Media (23 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in Slovakia, Czechia and Poland. Radovan Bačík's co-authors include Richard Fedorko, Róbert Štefko, Beata Gavurová, Martin Rigelský and Viera Ivanková and has published in prestigious journals such as Sustainability, Discrete Applied Mathematics and Journal of Competitiveness