Rafael Anaya‐Sánchez

26 papers and 1.3k indexed citations i.

Rafael Anaya‐Sánchez has authored 26 papers that have received a total of 1.3k indexed citations. This includes 24 papers in Sociology and Political Science, 13 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (8 papers). Rafael Anaya‐Sánchez is often cited by papers focused on Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Spain, United Kingdom and Australia. Rafael Anaya‐Sánchez's co-authors include Sebastián Molinillo, Rocío Aguilar-Illescas, Francisco Liébana‐Cabanillas, Francisco J. Martínez–López and Irene Esteban-Millat and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior.