Rafael Bravo
About
Rafael Bravo has authored 41 papers that have received a total of 1.1k indexed citations.
This includes 27 papers in Marketing, 17 papers in Strategy and Management and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (14 papers) and Corporate Identity and Reputation (14 papers). Rafael Bravo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (14 papers) and Corporate Identity and Reputation (14 papers) and collaborates with scholars based in Spain, United Kingdom and Norway. Rafael Bravo's co-authors include José Miguel Pina Pérez, Jorge Matute, Sara Catalán, Elena Fraj Andrés and Teresa Montaner Gutiérrez and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and International Journal of Hospitality Management
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